Tenthousandcoffees.com is a B2B SaaS company – the only all-in-one platform for corporate mentorship, networking, and skills development that drives better employee engagement and retention. I orchestrate an integrated content marketing ecosystem spanning corporate website pages, blogs, emails, ebooks, case studies, and social media, collaborating with SEO, demand-gen, product, and customer marketing. 

When I joined 10KC as their first in-house content marketing lead, I faced the exciting challenge of building a content marketing ecosystem from the ground up, establishing best practices, ensuring clear messaging, boosting brand/product awareness, and driving growth. I currently manage the strategy, execution, and distribution for all content marketing assets, along with collaboration across demand gen, customer, and product marketing initiatives. 

​

• Doubled organic search content pipeline generation, becoming the top driver of pipeline in collaboration with SEO team and demand generation efforts within 6 months 

• Increased organic web traffic by 15% quarter to quarter 

• Launched email newsletter, with consistent average open rates above 23% and CTR of 11%

• Increased ebook downloads by 34%

• Increased quarterly social traffic and lead gen by 82%

• Content Strategy, Production, and Distribution

• Content Marketing, Product Marketing 

• Brand Messaging, Writing

• Content Design

• Marketing Leadership 

• Relationship Management